Consumers are busier than ever and are shifting to require more functional, convenient ways to maintain good health, so the new Optimum Nutrition Shakes are here to offer a faster way to get their day started. Positioned as breakfast protein shakes, the beverages are launching as of July and come in two options including Whey & Oats and Greek Yogurt. The former is packed with fine-milled whole oats, while the latter is made with whey protein and chia seeds for a rich yet smooth and creamy texture.
The Optimum Nutrition Shakes have been positioned to be ideal as a way to start your day, and come in several flavor options that include Chocolate Glazed Donut, Blueberry Muffin and Vanilla Almond Pastry for Whey & Oats, and Vanilla, Strawberry and Blueberry for Greek Yogurt.
Breakfast Meal Protein Shakes
The New Optimum Nutrition Shakes are Both Packed with Nutrients
Trend Themes
1. Convenient Health Solutions - The rising demand for functional and convenient health products presents an opportunity for companies to develop innovative meal replacement options.
2. Breakfast-on-the-go - Busy consumers are seeking quick and nutritious breakfast options, creating a market for ready-to-drink protein shakes.
3. Alternative Protein Sources - The use of ingredients like whey protein and chia seeds in protein shakes opens up opportunities for alternative protein sources in the food and beverage industry.
Industry Implications
1. Health and Wellness - Companies in the health and wellness industry can capitalize on the trend by creating innovative, convenient, and nutrient-packed meal replacement options.
2. Food and Beverage - The food and beverage industry can explore the market demand for ready-to-drink protein shakes and develop new flavors and formulations to cater to different consumer preferences.
3. Alternative Protein - With the growing interest in alternative protein sources, the alternative protein industry can leverage the popularity of protein shakes and expand their product offerings to include innovative protein-rich beverages.