As an alternative to the classic chocolate-coated peanut butter cup, Justin's introduced two new nut butter cups at the Sweets & Snacks Expo. The Almond Butter Cups and the Cashew Butter Cups are both organic and covered in dark chocolate, offering a better-for-you take on a top-selling chocolatey treat.
While Justin's does offer a range of peanut butter cups of its own, its nut butter spread products explore unique flavors like Maple Cashew, Honey Almond and Chocolate Hazelnut, which have helped to introduce some alternative kinds of nut butter to the mainstream consumer.
The organic dark chocolate almond butter cups and the first-of-its-kind organic dark chocolate Cashew Butter Cups are conveniently wrapped in packs that provide a set of nut butter cups for on-the-go snacking.
Alternative Nut Butter Cups
Justin's Launched Chocolate-Coated Almond and Cashew Butter Cups
Trend Themes
1. Alternative Nut Butter Cups - Opportunity to disrupt the traditional peanut butter cup market with unique and organic flavors.
2. Organic Dark Chocolate - Disruptive innovation opportunity by offering a healthier, organic option in the chocolate coated nut butter cup market.
3. On-the-go Snacking - Opportunity to create convenient packaging and portable formats for nut butter cups, targeting busy consumers.
Industry Implications
1. Food Manufacturing - Innovate in the food manufacturing industry by developing new flavors and healthier options for nut butter cups.
2. Confectionery - Create disruptions within the confectionery industry by introducing alternative types of chocolate-coated nut butter cups.
3. Packaging - Opportunity to revolutionize packaging designs to provide convenient and portable options for on-the-go snacking with nut butter cups.