'nudie' is a relatively well-known beverage and snack company in Australia, and the brand's new 'nudie sparkling' collection offers more sophisticated, juice-like drinks.
There are four beverages in the collection, three of which boast a base of apple. The collection offers an 'Apple & More Apple,' a 'Lemon, Lime & Apple,' and an 'Orange, Mango & Passionfruit.' Each product features the exact ratios of juice and water used, ensuring the brand is as transparent as possible for its consumers. The bottles themselves are glass and contain basic labeling information along with playful graphics of their ingredients. The nudie sparkling collection is free of preservatives, colors, concentrates and artificial flavors.
These sparkling beverages are ideal for both adults and their children, due to their relatively health-conscious ingredients.
Apple-Based Sparkling Drinks
The New nudie Range Offers Drinks Without Unhealthy Additions
Trend Themes
1. Apple-based Beverages - The trend of using apple as a base for sparkling drinks is an opportunity for beverage companies to offer a healthier option for consumers.
2. Transparent Labeling - Being transparent about ratios of juice and water used in beverages can create a competitive advantage for companies in the beverage industry.
3. Natural Ingredients - The use of natural ingredients such as fruits and the absence of preservatives, colors, concentrates and artificial flavors is a growing trend in the beverage industry.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of apple-based sparkling drinks with transparent labeling and natural ingredients.
2. Healthy Snacks Industry - The trend of healthy ingredients in nudie's sparkling drinks presents an opportunity for the snack industry to incorporate natural ingredients into their products.
3. Retail Industry - Retailers can benefit from stocking nudie's sparkling drinks as consumers favor options with natural and transparent ingredients.