This Valentine's Day, Canadian company Nude Beverages is looking to receive "Nudes for Valentine's Day" in the form of people sharing photos with their product on social media. From February 2nd to 14th, the company will be donating $10 for every image that's shared on Instagram, be it shared by direct message, posts or stories on the platform.
Nude Hard Seltzer is available in fun flavors like classic lime, mango, peach and raspberry lemon, so consumers have plenty of choice when it comes to choosing a variety of their choice to pose with to take a photo of.
Although some brands have attempted similar campaigns and faced challenges, the brand is confident in its position as a hard seltzer brand for adults—especially one with "Nude" in its name.
Valentine's Hard Seltzer Campaigns
Nude Beverages is Seeking "Nudes for Valentine's Day"
Trend Themes
1. User-generated Content Campaigns - Brands are leveraging user-generated content to increase engagement and drive sales, offering opportunities for developing cost-effective and authentic marketing campaigns.
2. Alcohol-free Beverages - The trend towards functional beverages and healthier lifestyles is leading to the growth of alcohol-free and low-alcohol beverages market, presenting opportunities for brands to innovate in the segment.
3. Interactive Social Media Challenges - Brands are using interactive challenges to generate buzz and engagement on social media, creating exciting opportunities for brands to leverage social media to build brand awareness and loyalty.
Industry Implications
1. Alcoholic Beverages - Brands in the alcoholic beverages industry can leverage the trend towards functional and healthier beverages to develop innovative hard seltzer offerings that target a health-conscious audience.
2. Social Media Marketing - As brands rely more heavily on social media for marketing, the demand for creative social media campaigns is increasing, providing opportunities for social media marketing agencies to create effective campaigns.
3. Non-profit and Social Causes - Non-profit organizations and social causes can partner with brands to create campaigns that drive social good and facilitate giving, while building brand awareness and loyalty.