NÜTRL, the beloved canned vodka seltzer brand by Anheuser-Busch, recently announced its expanding its distribution to the American market. The brand is renowned for its better-for-you ingredient list that consists of just three ingredients — vodka, seltzer, and real fruit juice.
In addition, the "unpretentious and uncomplicated" NÜTRL Canned Vodka Seltzer boasts only 100 calories per beverage and is gluten-free, and includes no added sugar. The brand is launching with three delicious flavors: Raspberry, Watermelon, and Pineapple. Currently, NÜTRL will be available in 11 states and select cities, however, the brand announced plans to expand its distribution footprint.
As the popularity of hard seltzers continues to grow, we can expect more brands like NÜTRL to increase their market distribution.
Canned Vodka Seltzer Expansions
NÜTRL Canned Vodka Seltzer Expands to the American Market
Trend Themes
1. Canned Vodka Seltzer Boom - There is an opportunity for competitors to launch canned vodka seltzer products in the American market.
2. Better-for-you Ingredient List - There is an opportunity to introduce similar products with natural and simple ingredients that appeal to consumers conscious of their health.
3. Hard Seltzer Popularity - There is a growth opportunity for brands offering hard seltzers with low calories and little to no added sugar.
Industry Implications
1. Alcoholic Beverage - Alcoholic beverage companies can explore introducing a line of canned vodka seltzers that appeal to consumers who value simplicity and natural ingredients.
2. Health and Wellness - Health and wellness brands can develop similar products using natural ingredients marketed towards consumers who prioritize health and wellness in their lifestyles.
3. Packaged Beverage - Packaged beverage companies can explore creating new hard seltzer products to add to their portfolio that are low in calories and contain natural ingredients.