In an industry known for its meticulousness, from precise formulas to carefully crafted commercials, NOYZ is a disruptive new brand breaking the mold with divergent scents inspired by real stories and raw emotions, challenging the traditional boundaries of perfumery.
"In an industry that has long been rooted in hyper-filtered fantasy, we saw a massive white space in the fragrance market for a brand rooted in realism," says creator Shaun Neff, "We feel more people will relate to our Sh**ty Day fragrance rather than doing a perfect hair flip with an 18-pack of abs or flawlessly riding a beautiful white horse in a magical meadow."
Sh**ty Day is one unique amber fragrance from the disruptive brand that provides uplifting refreshment and a tangible reminder to take a deep breath to reframe a bad day.