Fans of the HBO show "Silicon Valley" will instantly get the joke that is the Not Hotdog app. On the show the app was created as a "Shazam for food," with the only problem being that it could only identify what was and was not a hot dog. The creators of the show have released the Not Hotdog app on iTunes, and the real-life version seems to function exactly the same way as the fictional application.
The Not Hotdog app is more or less useless as an app, but as a marketing tool it's great. "Silicon Valley" has consistently used real tech to promote itself, including releasing a chatbot and browser plug-in. The Not Hotdog app is its latest downloadable marketing stunt but will likely not be its last.
Fictional Food Identifiers
The Not Hotdog App Was Created to Promote HBO's 'Silicon Valley'
Trend Themes
1. Fictional Food Identifiers - The popularity of the Not Hotdog app demonstrates the potential for apps that utilize image recognition to identify foods.
2. Promotional Apps - Marketing campaigns that incorporate interactive apps, such as the Not Hotdog app, can increase engagement and brand awareness.
3. Real-life Parodies - Parodies of real-life apps, like the Not Hotdog app, can be used as a creative and humorous marketing strategy.
Industry Implications
1. Food and Beverage - Image recognition apps, like the Not Hotdog app, have the potential to revolutionize the way consumers interact with food and drink products.
2. Marketing and Advertising - Agencies can leverage interactive and humorous apps, such as the Not Hotdog app, to create effective and viral marketing campaigns for clients.
3. Entertainment - Content producers can create interactive and engaging apps, like the Not Hotdog app, to promote their shows and increase fan engagement.