Since the end of 2023, Rhyme & Reason has been using recycled, ocean-bound plastic in its packaging and the haircare brand is now uniting conscious consumers with its #NoNewPlastic campaign.
Although reclaimed plastic packaging is becoming more common, Rhyme & Reason sets itself apart within the haircare industry by making both caps and bottles with 100% recycled plastic. What's more, the brand's haircare packaging is 100% recyclable, underscoring the need to improve the statistic that just 9% is currently recycled globally.
Planet-conscious consumers are implored to take small daily steps and make mindful choices with Rhyme & Reason's #NoNewPlastic campaign, which supports positive actions like thrifting, upcycling and creatively repurposing materials to reduce waste.
Waste Reduction Campaigns
Rhyme & Reason's #NoNewPlastic Encourages Small Daily Actions
Trend Themes
1. Ocean-bound Plastic Usage - Innovative brands are increasingly incorporating ocean-bound plastic into product packaging to address environmental pollution.
2. 100% Recycled Packaging - Shifting towards fully recycled packaging materials is streamlining sustainability efforts in the consumer goods industry.
3. Consumer-driven Waste Reduction Campaigns - Empowering consumers with campaigns that encourage daily eco-friendly actions emphasizes collective responsibility in environmental conservation.
Industry Implications
1. Personal Care - Haircare and personal care brands are spearheading sustainable packaging innovations to minimize ecological footprints.
2. Retail - Retailers are adopting waste reduction initiatives to encourage shoppers to embrace upcycled and thrifting practices.
3. Recycling Services - Recycling companies are crucial in supporting the circular economy by increasing the efficiency and scope of recyclable materials.