In anticipation of wedding season, Madison Chamberlain dropped a new collection of bridal designs and non-traditional wedding veils specifically "for people who do not resonate with the current bridal market."
Chamberlain began studying fashion design in college and later left a design assistant job at Free People in 2019. Founding her bridal brand in 2022 allowed her the freedom to create "joyful things" in a size-inclusive, low-waste way. Madison Chamberlain's over-the-top designs perfectly fit the taste of "disco brides" who embrace color, glamour and sparkle, and others who are unafraid of bold self-expression and non-traditional designs. As Chamberlain says, "Our previous clients come to us because they do not feel represented in the bridal world and they often have issues with fit."
Chamberlain's product collection also includes statement-making accessories like capes and veils.
Statement-Making Bridal Veils
Madison Chamberlain Makes Colorful, Non-Traditional Wedding Veils
Trend Themes
1. Non-traditional Bridal Wear - The demand for colorful and unique bridal veils arises from a desire for more personalized and expressive wedding attire.
2. Size-inclusive Fashion - Bridal brands focusing on size inclusivity address the gap in the market where many women feel underrepresented.
3. Eco-friendly Wedding Attire - Low-waste production methods in bridal fashion cater to environmentally conscious consumers seeking sustainable options.
Industry Implications
1. Bridal Fashion - The bridal fashion industry sees increased interest in non-traditional designs that cater to diverse bride's tastes.
2. Eco-fashion - A rise in demand for eco-friendly wedding attire promotes innovation in sustainable fashion practices.
3. Custom Apparel - Customization and personalization in wedding attire highlight the trend of consumers seeking unique and individualistic fashion choices.