Sunday is a subscription-based lawn care service that's changing the industry with a direct-to-consumer approach that pairs consumers with customized, non-toxic lawn care formulas. However effective they may be for suppressing weeds, many chemical-laden lawn care products have been called out for threatening human health. In response, Sunday offers four kinds of non-toxic fertilizers—Lawn Strength, Grass Machine, Lawn Balance and Grass Powerhouse—that can be paired with other nutrients.
As the needs of every property will be slightly different, the start-up helps consumers put together a Smart Lawn Plan that shares three shipments annually that provide nutrient pouches, lab soil tests and other lawn care essentials, plus a custom set of instructions and support from the Sunday team.
Non-Toxic Lawn Care Subscriptions
Sunday is Changing Lawn Care with Non-Toxic, Custom Formulas
Trend Themes
1. Direct-to-consumer Lawn Care - The trend of direct-to-consumer lawn care services like Sunday offers disruption opportunities in the traditional lawn care industry by providing convenience and personalized custom formulas.
2. Non-toxic Lawn Care Products - The trend towards non-toxic lawn care products creates opportunities for innovation in the chemical industry by developing new formulations that are effective without posing risks to human health.
3. Subscription-based Lawn Care - The rise of subscription-based lawn care services like Sunday presents opportunities for disruption in the service industry by offering convenience, customized lawn care plans, and ongoing support.
Industry Implications
1. Lawn Care Services - The lawn care industry can explore disruptive innovation opportunities by adopting a direct-to-consumer approach, offering non-toxic custom formulas, and providing personalized subscription plans.
2. Chemical Manufacturing - The chemical industry can seize disruptive innovation opportunities by developing non-toxic lawn care products that are effective, environment-friendly, and pose no harm to human health.
3. Subscription Services - The subscription service industry can capitalize on disruptive innovation opportunities by entering into the lawn care market and offering personalized, convenient subscription plans tailored to customers' needs.