These new Nomo kid’s Easter products are being launched by the free-from chocolate brand in the UK to provide consumers with a way to enjoy an alternative treat this springtime.
The products come in the form of the Monster Lolly and the Creamy Choc Egg, which are both free from gluten, dairy, nuts, and eggs. The products are arriving at Sainsbury's, Holland & Barrett, and Tesco locations now for £3 each in the UK.
Brand Manager at NOMO Jacqueline Tyrrell spoke on the new Nomo kid’s Easter products saying, "Those who are vegan or free-from often find themselves missing out on seasonal moments like Easter. We want to take the angst out of these moments for children and parents, which is why we strive to make our products irresistible and inclusive to ensure no one misses out. We offer all the flavors and formats that are available in mainstream confectionery, so it is easier than ever to make direct swaps for those also wanting to trial a vegan diet."
Child-Friendly Dairy-Free Easter Treats
These New Nomo Kid’s Easter Products Come in Two Varieties
Trend Themes
1. Free-from Easter Treats - The trend towards free-from Easter treats provides opportunities for businesses to create new dairy-free and gluten-free products for those with dietary restrictions.
2. Inclusive Seasonal Confectionery - The trend towards inclusive seasonal confectionery opens up opportunities for businesses to create products that cater to the vegan and free-from market, ensuring nobody misses out on seasonal treats.
3. Direct Swaps for Vegan Diets - The trend towards offering all flavors and formats in mainstream confectionery for those on a vegan diet presents opportunities for businesses to create vegan alternatives to popular confectionery products.
Industry Implications
1. Free-from Food - Companies in the free-from food industry have opportunities to create new and innovative Easter treats with dairy-free and gluten-free ingredients.
2. Vegan Food - The trend towards veganism presents opportunities for vegan food companies to create seasonal confectionery products that offer direct swaps for popular non-vegan treats.
3. Confectionery - Confectionery companies can capture the free-from and inclusive seasonal confectionery market by developing dairy-free, gluten-free, and vegan alternatives to popular traditional Easter treats.