The royal wedding of Prince Harry and Meghan Markle is set to take place on May 19, so the Partridges No.2 Chelsea Flower Gin has been developed as a libation that celebrates the occasion in an elegant manner.
The gin has been crafted in collaboration with Dunnet Bay Distillers and features hints of bergamot, coriander, citrus, vanilla and even lemon tart. This makes it ideal for use in a cocktail and has been announced alongside a recipe that consists of cold Partridges Earl Grey Tea, tonic water, ice and a slice of citrus.
The Partridges No.2 Chelsea Flower Gin is available at the brand's two central London locations and online, but is likely to be a coveted product that's hard to obtain given the special edition nature of it.
Royal Wedding-Celebrating Gins
The Partridges No.2 Chelsea Flower Gin is Infused with Bergamot
Trend Themes
1. Celebrity Collaborations - There is a growing trend of brands collaborating with celebrities to create unique products that celebrate special occasions.
2. Special Edition Libations - Special edition drinks and alcoholic beverages are gaining popularity as consumers seek unique and limited-edition products to commemorate special events like weddings.
3. Floral Infused Spirits - Floral-infused spirits, like the Partridges No.2 Chelsea Flower Gin, are becoming a prevalent trend in the beverage industry, offering consumers a subtle and aromatic twist to their favorite libations.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry has an opportunity to embrace disruptive innovation by creating special edition products that celebrate cultural events and collaborations.
2. Fashion and Lifestyle - Fashion and lifestyle brands can explore partnerships with celebrities and influencers to create limited-edition products that tap into the excitement and anticipation surrounding major events like weddings.
3. Hospitality and Events - The hospitality and events industry can capitalize on the growing demand for unique experiences by offering exclusive cocktails and libations that incorporate floral-infused spirits for special occasions like weddings and celebrations.