Birthday candles are being phased out of the post-pandemic world and Betty Crocker hopes to keep the tradition alive in a safe way with its No Blow Candles. The cone-shaped "candles" are designed to maintain rituals like singing and celebrating, all the while bringing awareness to the potential of spreading germs by blowing on a cake.
The device features an LED light and a microphone so that it can respond to the noise of singing and clapping with light patterns.
Betty Crocker's Arnaud Sliwa says "Unfortunately the pandemic has meant a few traditions have been lost, and blowing out birthday candles is one of them. Our research tells us however that the cake is not lost, in fact it’s still very much at the heart of the party."
Germ-Free Birthday Candles
The No Blow Candle is a Hygenic Solution for Birthday Celebrations
Trend Themes
1. Hygienic Celebrations - The development of germ-free alternatives for traditional party practices presents opportunities to innovatively cater to safety concerns.
2. Sensory Detection Devices - Incorporating technology such as microphones and LED lights into everyday objects allows for innovative product enhancements.
3. Virtual Celebration Substitutes - The rise of virtual events during the pandemic has presented opportunities to create and market alternative celebration methods.
Industry Implications
1. Consumer Goods - Consumer goods companies can capitalize on the demand for hygienic and contactless alternatives to traditional products and rituals.
2. Technology - The development of sensory detection devices using technology presents opportunities for innovation within the tech industry.
3. Event Planning - The event planning industry can cater to the demand for virtual celebration substitutes through the development of new and creative ideas.