Craft beer drinkers and coffee lovers have become fairly familiar with nitrogen-infused beverages over the last few years and now, Pepsi is introducing what it calls the first-ever nitrogen-infused cola beverage, 'Nitro Pepsi.' The first-of-its-kind nitro-infused cola is said to be a creamier, smoother product with a "velvety, cascading foam" and two flavor choices: Signature cola and Vanilla.
While Pepsi fans will be able to enjoy the recipe as traditional Pepsi, the infusion of nitrogen creates a richly textured drinking experience that leaves a frothy, foamy head on top of a glass that lasts much longer than fizzling carbonated bubbles. As such, Nitro Pepsi is best served cold and in a glass.
Pepsi plans to start sampling this new beverage at the Super Bowl LIII in Atlanta.
Nitrogen-Infused Soft Drinks
Nitro Pepsi Takes Cues from Smooth Nitro Craft Beer & Coffee
Trend Themes
1. Nitrogen-infused Beverages - The rise of nitrogen-infused soft drinks presents opportunities for beverage companies to create unique, creamy, and textured drinking experiences.
2. Premium Soft Drinks - The introduction of Nitro Pepsi highlights the market demand for premium, high-quality soda options that offer a velvety, cascading foam.
3. Alternative Flavor Infusions - With the release of Nitro Pepsi in signature cola and vanilla flavors, there is potential for introducing alternative flavor infusions in nitrogen-infused beverages across various industries.
Industry Implications
1. Beverage Industry - The nitrogen-infused soft drink trend opens up opportunities for beverage companies to expand their product offerings and tap into the growing demand for unique and innovative drinks.
2. Craft Beer Industry - The success of nitrogen-infused craft beers suggests that craft breweries can explore the use of nitrogen infusion in their beverage range to create smoother, creamier beer options.
3. Coffee Industry - The popularity of nitrogen-infused cold brew coffees can inspire coffee companies to experiment with nitrogen infusion to enhance the texture and flavor profiles of their products.