Following in the footsteps of Starbucks and other coffee shops, The Coffee Bean & Tea Leaf recently rolled out its own brand of Nitro Cold Brew coffee. Poured from a tap and infused with fizzy nitrogen bubbles, the new beverage give consumers a delicious way to enjoy a summer staple.
The new Nitrogen Cold Brew coffee from The Coffee Bean & Tea Leaf is made from the chain's existing cold brew, which is steeped for 20 hours. The coffee is then infused with nitrogen, which brings out the sweetness of the roast and adds a frothy texture. The coffee is also dispensed from a tap, which makes drinking the cold brew similar to grabbing a pint of beer from the bar.
With the ongoing popularity of cold brew coffee, this new beverage gives consumers another way to experience the icy cold drink.
Coffee Shop Nitro Brew
The Coffee Bean & Tea Leaf is Now Offering Its Own Nitro Cold Brew Coffee
Trend Themes
1. Nitro Cold Brew Coffee - The trend of offering nitro cold brew coffee continues to grow in the coffee shop industry, providing a unique and frothy twist to the traditional cold brew.
2. Infused Nitrogen Beverages - Infusing beverages with nitrogen is a disruptive innovation opportunity in the beverage industry, adding a fizzy and creamy texture that enhances the flavor and experience.
3. Alternative Cold Brew Variations - Creating alternative variations of cold brew coffee, such as the nitrogen-infused version, offers coffee shops a chance to differentiate and attract customers with innovative flavors and textures.
Industry Implications
1. Coffee Shop - Nitro cold brew coffee is becoming a popular offering in the coffee shop industry, providing an opportunity for establishments to attract customers with unique and indulgent coffee experiences.
2. Beverage - The infusion of nitrogen into beverages presents an opportunity for the beverage industry to create new and innovative products that offer enhanced flavors and textures.
3. Cold Brew - The popularity of cold brew coffee opens doors for the cold brew industry to explore and introduce alternative variations, like nitrogen-infused cold brew, to cater to consumer preferences and demands.