Just now released, the NikeFuel Missions game is an interactive way to use all of the Nike+ gear.
The Nike+ collection includes items such as the FuelBand, the SportWaatch GPS, the Running App and other items that encourage you to exercise and give you ways to measure your activity levels and progress. The new Missions game lets you use these devices in an even more interactive way by creating your own avatar and playing the game through your real-life actions. There are many struggles you have to face and difficult terrain to get through, but you have the avatars of Calvin Johnson, Alex Morgan, Allyson Felix and Neymar Jr. to help you along the way.
The NikeFuel Missions game gets video-gamers to get off the couch and actually work out.
Gear-Powered Workout Games
NikeFuel Missions Makes You Exercise as You Play
Trend Themes
1. Interactive Fitness Gaming - Opportunity for developing immersive workout games that combine video gaming and physical exercise.
2. Wearable Fitness Technology - Opportunity for creating innovative wearable devices that encourage exercise and provide real-time activity tracking.
3. Personalized Avatar Experience - Opportunity for building games that allow users to create their own avatars and engage in virtual fitness challenges.
Industry Implications
1. Fitness Technology - Opportunity for fitness tech companies to integrate gaming elements into their products for enhanced user engagement.
2. Video Gaming - Opportunity for game developers to create workout games that merge virtual gaming experiences with physical activity.
3. Sports Apparel - Opportunity for sports apparel brands to collaborate with fitness tech companies to offer integrated products that gamify exercise.