The Spring additions to the Nike Every Stitch Considered range were developed based on decades of research about bodies in motion and the designs fuse practicality and function with old-world Italian craftsmanship. Unlike many athletic designs that are tight and form-fitting, these casual, minimalist styles embrace a mix of tailored silhouettes and relaxed fits with everything from sweaters and dresses to cardigans and collared shirts.
The simple yet fashion-forward designs from Nike's Every Stitch Considered collection also set themselves apart with a timeless color palette that plays with white, black, tan and gray in place of the loud neon colors that are often included as accents on eye-catching sportswear designs.
These Spring fashion products represent parts of the Nike Design Exploration, which is an exploration of "game-changing apparel and footwear."
Casual Minimalist Sportswear
The Nike Every Stitch Considered Range is Minimal & Timeless
Trend Themes
1. Casual Minimalist Sportswear - Sportswear brands can increase their customer base by offering casual, minimalist designs with a timeless color palette and a mix of tailored silhouettes and relaxed fits.
2. Every Stitch Considered Designs - Athletic wear brands can appeal to fashion-conscious consumers by introducing Every Stitch Considered designs, which seamlessly merge practicality and function with old-world craftsmanship.
3. Game-changing Apparel and Footwear - Brands in the apparel and footwear industry should emphasize research to create game-changing designs, exemplified by Nike's Design Exploration initiative, to stand out in the competitive market.
Industry Implications
1. Sportswear - Sportswear companies can lead in the industry by incorporating casual, minimalist styles that allow for a mix of tailored silhouettes and relaxed fits in their designs.
2. Fashion - Fashion brands can attract the interest of fitness-conscious consumers by offering sportswear designs that emphasize both practicality and aesthetics, such as Nike's Every Stitch Considered range.
3. Footwear - Companies in footwear industry can introduce innovative designs to their products, such as those in Nike's Design Exploration initiative that addresses the needs of customers who value both functionality and fashion in their choice of footwear.