In commemoration of the US Open in New York, KITH helped to create a new line of Nike apparel that combines the brand names and logos of both.
Simplistic in design, the tees are available in either a bright forest green with a white graphic, or a stark white that's imprinted with green. Making use of the iconic Swoosh, the KITH and Nike apparel shows a clear linkage to both of the brand's efforts.
In order to do this, the KITH brand name overtakes the position that's usually reserved for Nike -- with the matching length of the words aiding in the aesthetic outcome as a result. In order to keep the release exclusive to those celebrating the US Open at the time, only 100 tees will be made available for purchase.
Collaborative Tennis-Inspired Tees
The KITH and Nike Apparel Was Made in Honor of the US Open
Trend Themes
1. Collaborative Apparel Lines - Opportunity for brands to cross-promote and create limited edition clothing lines
2. Simplistic Design - Opportunity for basic designs with iconic branding to appeal to a larger target market
3. Exclusivity as a Marketing Strategy - Creating a limited amount of product for exclusive events can attract a specific consumer base
Industry Implications
1. Fashion - Opportunity for clothing brands to cross-promote with other popular brands and create exclusive clothing lines
2. Sports - Opportunity for sports brands to collaborate with fashion brands to create limited edition gear for sporting events
3. Marketing - Opportunity for marketers to create exclusive products for targeted events and markets to create buzz and attract consumers