KP Snacks has announced an expansion of the Nik Naks snack range to include a new serving size as part of the brand's efforts to draw in value-conscious consumers.
The brand is introducing a 45-gram Grab Bag that's perfectly sized for satisfying snack cravings in a portioned way, while also maintaining a low-cost price point. The brand will debut the new Grab Bags in the Rib 'N' Saucy flavor and will be priced at £1 to make them an easy option for consumers to pick up on their next shop.
Trading Director at KP Snacks Matt Collins commented on the new Nik Naks pack size saying, "The Nik Naks brand appeals to consumers with 86% of shoppers looking for value. As the cost of living remains high, consumers seek out affordable treats from familiar brands and Nik Naks offers a trusted snacking option which creates a sense of nostalgia in shoppers."
Flavorful Portioned Snack Products
Nik Naks is Introducing a New Serving Size for Rib 'N' Saucy
Trend Themes
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Industry Implications
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