South Korean girl group NewJeans introduces its partnership with dessert brand Nudake, owned by eyewear label Gentle Monster. The partnership, called ‘OMG! NU+JEANS,’ was made especially for the group’s forthcoming record entitled ‘OMG’ and includes a variety of treats and merchandise. The collection is highlighted by a vibrant assortment of five bunny-shaped cakes that reveal a heart when cut in half, along with NewJeans-inspired accessories like cake cutters and ornaments.
Red pockets with pop-up cards of each member—Minji, Haerin, Hyein, Danielle, and Hanni—who also manifest as cake toppers—are included in the collaboration. A napkin with the NewJeans Tokki ring emblem is stitched on it to complete the set.
The NewJeans x Nudake ‘OMG! NU+JEANS’ pop-up will be present at Nudake's HAUS DOSAN and Seongsu locations from December 23, 2022 until January 21, 2023.
Kpop-Backed Bunny Cakes
South Korean Group NewJeans Designs Bunny-Shaped Heart Cakes for Nudake
Trend Themes
1. Celebrity-backed Dessert Collaborations - The success of the NewJeans x Nudake partnership highlights a trend towards celebrity-backed dessert collaborations that provide unique dining experiences and merchandising opportunities.
2. Heart-shaped Desserts - The popularity of the bunny-shaped heart cakes in the OMG! NU+JEANS collection suggests a trend towards heart-shaped desserts that offer a touch of whimsy and playfulness.
3. Fashion-inspired Dessert Collections - The NewJeans x Nudake collaboration showcases a trend towards fashion-inspired dessert collections that cater to consumer interests in both food and fashion.
Industry Implications
1. Food and Beverage Industry - The NewJeans x Nudake partnership presents an opportunity for the food and beverage industry to collaborate with celebrities to offer unique dining experiences and merchandise.
2. Fashion Industry - The success of the NewJeans x Nudake collaboration suggests an opportunity for the fashion industry to expand into the dessert market by offering fashion-inspired dessert collections.
3. Entertainment Industry - The OMG! NU+JEANS pop-up presents an opportunity for the entertainment industry to expand its brand and merchandise offerings by partnering with food and beverage companies.