American electronics retailer Newegg has begun testing 'Newegg Live,' a mobile live commerce platform. The new live-streaming app intends to allow Newegg customers to connect with hosts of live streams where they can purchase exclusive products and take advantage of limited-time deals.
The new app works to turn online shopping into an interactive experience where customers can actively engage with product experts to make better-informed purchasing decisions. "Customers want to hear expert opinions about how products will fit into their lives and engage with those experts within the flow of the live stream," explained Montaque Hou, Newegg’s CTO, in a recent company announcement.
It appears that with the launch of its new app, Newegg hopes to replicate some of the success being had by Asian live stream commerce apps such as Tmall Global, which have exploded in popularity in recent years.
Electronics-Focused Live Commerce Apps
Newegg Launches Mobile Livestream Shopping Platform
Trend Themes
1. Mobile Live Commerce - There is an opportunity for other retailers to create their own mobile live commerce apps, providing customers with an interactive shopping experience that allows them to connect with product experts and purchase exclusive products and deals in real-time.
2. Interactive Shopping - The move towards interactive shopping experiences is set to disrupt traditional e-commerce models and presents opportunities for retailers to engage with customers in new and innovative ways.
3. Expert Opinion Integration - Integrating expert opinions into the online shopping experience is becoming increasingly important, with retailers able to leverage live-commerce to provide customers with real-time advice and insights.
Industry Implications
1. Retail - Retailers across a range of sectors, not just electronics, can explore the opportunities presented by live commerce apps to engage their customers and drive sales.
2. Technology - The development of mobile live-commerce apps is one example of the way in which technology is transforming the retail experience, creating new opportunities for businesses to innovate.
3. Media - The rise of interactive shopping and live-streaming is driving convergence between retail and media, with media companies able to leverage their content expertise to develop new shopping experiences for their audiences.