The new Ticketmaster app, which has been redesigned for iOS, knows that mobile transactions are the way of the future. Indeed, 16% of Ticketmaster's sales in the first three months of 2014 were from mobile devices, a figure which could dramatically spike in the months (and years!) to come.
By recognizing their customer's needs and, more importantly, their preferences, Ticketmaster has potential to sell more tickets. The new app offers a drastic improvement to the customer experience. Namely, it makes the entire process faster by eliminating the need for users to type in a security code. Because the app operates using push notifications, Ticketmaster is aware when a single user is looking to purchase a ticket, bypassing the need for a security code.
Other features on the app include being able to send tickets to a friend, set calendar alerts and check for pre-show information.
Ticket-Acquiring Apps
The New Ticketmaster App Makes Your Ticket Shopping Experience Faster
Trend Themes
1. Mobile Ticket Sales - Ticketmaster's success with 16% sales on mobile devices suggests a future trend for ticket-acquiring apps.
2. Enhanced Customer Experience - The redesigned Ticketmaster app showcases the potential for improving the customer experience in ticket purchasing.
3. Streamlined Transaction Process - Eliminating the need for security codes with push notifications could revolutionize the ticket-acquiring process.
Industry Implications
1. Event Ticketing - The event ticketing industry can leverage mobile ticket sales to increase their revenue streams.
2. Mobile App Development - The success of Ticketmaster's app redesign highlights the importance of investing in mobile app development in the ticketing industry.
3. Marketing and Advertising - The use of push notifications and enhanced features in ticket-acquiring apps presents new opportunities for marketing and advertising strategies in the events industry.