Every publication takes a perspective, but these New Straits Times ads suggest that this newspaper provides a larger scope to each story. Designed by the McCann Erickson Malaysia advertising agency, this clever campaign brings another dimension to a flatter form of media.
By extruding the front page scene, these New Straits Times ads reveal the happenings of the breaking news background. Whether it's an economic, a political or a social issue being discussed, these profound prints disclose the whole story.
Profound Newspaper Prints
The New Straits Times Ads Provide a Deeper Perspective
Trend Themes
1. Augmented Reality Advertising - Using augmented reality to reveal additional layers of information in print advertisements could revolutionize the advertising industry.
2. Enhanced Newspaper Experience - Newspapers that provide a deeper perspective through innovative design and interactive features have the potential to attract and engage a wider audience.
3. Immersive Print Media - Creating immersive experiences through 3D prints and extrusions could breathe new life into the traditional print media industry.
Industry Implications
1. Advertising - The advertising industry can explore the use of augmented reality to enhance traditional print advertisements and offer a more interactive experience to consumers.
2. Newspaper Publishing - Incorporating innovative design elements and interactive features into newspapers can help publishers attract and retain readers in the digital age.
3. Printing and Manufacturing - Printing and manufacturing companies can leverage disruptive innovation opportunities by exploring new techniques like 3D prints and extrusions to create immersive printed materials.