'Red Bull' is soaring into 2025 with the launch of its New 'Red Bull Zero,' a sugar-free energy drink designed for those seeking vibrant flavor without compromise. Available nationwide starting January 6, the drink blends monk fruit extract and other sweeteners to create a unique profile of tutti frutti, pineapple, and vanilla notes balanced with a pleasant tartness.
Packaged in sleek matte light-blue cans, Red Bull Zero offers the same energizing boost as the original Red Bull, delivering 80mg of caffeine per 8.4 oz serving -- on par with a home-brewed coffee. Whether powering through workouts, study sessions, or long commutes, it’s the perfect companion for any occasion.
To celebrate the launch, Red Bull introduces the 'Zero Missed Workouts' challenge, an interactive fitness experience motivating users with daily activities, prizes, and inspiration from Red Bull athletes. This initiative reflects the drink's commitment to energizing and empowering its fans.