Sonic knows that sometimes you don't need to reinvent the fast food wheel and its new Patty Melt is a perfect example.
For those unfamiliar, a patty melt is a variant of a classic American cheeseburger that swaps a bun for toasted bread. Sonic's new Patty Melt pays homage to this beloved sandwich with a quarter-pound beef patty topped with grilled onions, mayo, mustard, and two slices of American cheese. All the ingredients are served between two slices of toasted Texas toast.
For the month of November, Sonic is offering a special promotion where those using the Sonic app can get the Patty Melt for a 50 percent discount if they place their order through the Mobile Order Ahead feature.
Diner-Style Texas Toast Burgers
Sonic's New Patty Melt Puts a Twist on the Brand's Burgers
Trend Themes
1. Patty Melt Burgers - Opportunity to create new variations of classic burgers by using toasted bread instead of buns.
2. Mobile Order Ahead - Opportunity to enhance customer experience by offering discounts and promotions through mobile app ordering.
3. Texas Toast - Opportunity to incorporate toasted Texas toast as a unique ingredient in other menu items.
Industry Implications
1. Fast Food - Opportunity for fast food chains to introduce innovative burger variations and promotions.
2. Food Delivery Apps - Opportunity for food delivery apps to partner with fast food chains and offer exclusive discounts and promotions.
3. Bakery - Opportunity for bakeries to supply toasted Texas toast to restaurants and fast food chains for their menu items.