My/Mochi, the leading producer of mochi ice cream, is planning to expand its offerings and capitalize on the growing popularity of mochi in 2023. The company recently hired Brigette Wolf, formerly of Mondelēz International, as Chief Marketing Officer to help drive its growth. My/Mochi is focused on innovation beyond ice cream, leveraging the popularity of the sweet, chewy rice flour.
The brand plans to expand beyond its current ice cream offerings and introduce a line of smoothies, as well as new mochi ice cream flavors and products. My Mochi's new ice cream flavors are Cereal + Milk, Strawberry Boba, Ube, Coffee and Passion Fruit. The brand also introduced a new Smoothie line of fruit puree wrapped in mochi in two flavors - Strawberry Banana and Mixed Berry. All My/Mochi products are 100 calories or less, free from gluten, soy, and nuts, rBST free, and contain no GMO or artificial ingredients, with an average retail price of $6.29 for 6 count packs.
Smoothie-Filled Frozen Treats
My/Mochi™ Introduces New Mochi Ice Cream Flavors
Trend Themes
1. Expansion of Mochi Offerings - My/Mochi is expanding its offerings beyond ice cream by introducing a line of smoothies and new mochi ice cream flavors and products.
2. Innovation in Healthy Confections - My/Mochi's commitment to gluten-free, soy-free, and nut-free products free from GMO and artificial ingredients presents opportunities for innovation in healthy confections.
3. Popularity of Mochi - My/Mochi is capitalizing on the growing popularity of mochi in 2023 by expanding its offerings and exploring new product lines including smoothies and other new frozen treats.
Industry Implications
1. Frozen Dessert Industry - My/Mochi's expansion and innovation in the mochi-based products presents opportunities for disruption in the frozen dessert industry, specifically in the healthier and non-dairy dessert segments.
2. Healthy Snacks and Confections Industry - My/Mochi's commitment to gluten-free, soy-free, and nut-free products free from GMO and artificial ingredients presents opportunities for innovation in the healthy snacks and confections industry.
3. Beverage Industry - My/Mochi's introduction of smoothies wrapped in mochi presents opportunities for innovation in the beverage industry, specifically in the packaged smoothie segment.