The growing Southern California-based fast casual concept, Bruxie, recently announced the launch of an exciting menu addition: the new Honey Hot Chicken Sandwich.
These days, nearly every QSR chain offers a chicken sandwich of some kind and now Bruxie is offering its take on the popular dish. The new Honey Hot Chicken Sandwich features a crispy fried chicken fillet covered in Bruxie’s proprietary Honey Hot spice blend, and topped with homemade slaw, pickles, and creamy honey mustard sauce. The whole thing is served on a grilled brioche bun for just a touch of sweetness. As Kelly Mullarney, Bruxie’s Executive Chef, explains, "As hot chicken grows in popularity, we’ve seen a focus on ramping up the heat. we chose to focus on developing deep layers of flavor."
The new Honey Hot Chicken Sandwich is available now from all Bruxie restaurants for a limited time.
Spicy-sweet Chicken Sandwiches
Bruxie's New Honey Hot Chicken Sandwich Brings the Heat & the Sweet
Trend Themes
1. Honey Hot Chicken Sandwiches - Opportunity to develop proprietary spice blends to create unique and flavorful chicken sandwiches.
2. Menu Innovation - Potential to create new and exciting menu items to keep up with increasing demand and competition in the fast casual segment.
3. Regional Cuisine - Growing popularity of regional cuisines, such as hot chicken, presents an opportunity for restaurants to showcase unique flavor profiles and differentiate themselves from competitors.
Industry Implications
1. Fast Casual Restaurants - As consumers seek out quality food options at affordable prices, fast casual restaurants can capitalize on the growing demand for unique and innovative dishes.
2. Food Manufacturing - Opportunity to create proprietary spice blends and food products to be used by restaurants looking to create unique menu items.
3. Poultry Farming - Increased demand for chicken sandwiches presents an opportunity for poultry farms to expand their production and offer value-added products to restaurants and consumers.