The New Hollywood Project recognizes the fact that entertainment has become more accessible than ever before.
Celebrities are now active on social media, offering their fans (and critics) an intimate look at their behind-the-scenes lives. Nowadays, you can peruse Rihanna's Instagram, before thumbing through Katy Perry's Twitter and reading about Taylor Swift's latest relationship drama in UsWeekly. Needless to say, this wasn't the case during the "Golden Age of Cinema," a time period where celebrities weren't just celebrities, but icons, and their personal lives were shrouded in mystery and allure.
This project takes the most familiar entertainer we have -- the YouTube Star, just a regular guy or gal who happened to shoot to viral fame -- and photographs them in the glamorous context of Old Hollywood.
Glamorous Vlogger Photos
The New Hollywood Project Imagines YouTube Stars as Hollywood Icons
Trend Themes
1. Social Media Celebrity Culture - Explore innovative opportunities for creating products or services that cater to consumers' desire for intimate celebrity access and behind-the-scenes looks.
2. Old Hollywood Aesthetic - Develop unique ways to incorporate the glamour and allure of Old Hollywood into modern marketing campaigns or branding strategies.
3. Youtube Star Phenomenon - Find new and creative ways to leverage the popularity of YouTube stars as brand ambassadors or influencers for products and services.
Industry Implications
1. Entertainment - The entertainment industry could benefit from creating new types of content that highlight celebrities' personal lives and social media activity in a way that aligns with consumer interests and desires.
2. Fashion - The fashion industry could draw inspiration from the glamorous aesthetic of Old Hollywood and incorporate it into their branding or marketing campaigns.
3. Marketing/advertising - Marketing and advertising agencies can explore innovative new ways to leverage the popularity of YouTube stars and social media celebrity culture to create effective campaigns and reach new audiences.