Taco Bell recently announced that it will be testing a new Cheetos Burrito that combines a classic Mexican dish with a popular snack food. The new culinary mash-up follows the success of the Cheetos Crunchwrap Slider, which was recently tested in the Canadian market.
The Cheetos Burrito is similar to a standard Taco Bell burrito in that it is made with rice, seasoned beef, sour cream and nacho cheese sauce wrapped in a flour tortilla and grilled. The main difference is that the new dish also includes Crunchy Cheetos, which are meant to add an extra dose of cheesy flavor and a delightfully crunchy texture. The new dish will make its debut in Cincinnati, Ohio, where the chain will test out the popularity of the junk food mash-up.
The new Cheetos Burrito is part of a larger shift towards outrageous hybrid dishes at fast food restaurants.
Cheese Puff-Filled Burritos
The New Cheetos Burrito is a Culinary Mash-Up for Snack Food-Lovers
Trend Themes
1. Hybrid Fast Food - The success and popularity of hybrid fast-food dishes, like the Cheetos Burrito, continue to inspire more outlandish culinary mash-ups.
2. Snack-food Mash-ups - The combination of classic fast-food dishes with popular snack foods, like the Cheetos Burrito, is a trend that's here to stay.
3. Flavor-mixing - Fast-food restaurants are exploring ways to mix and match flavors in innovative ways, as seen in the Cheetos Burrito and other hybrid dishes.
Industry Implications
1. Fast Food Industry - Fast food chains have an opportunity to tap into the trend of hybrid dishes, like the Cheetos Burrito, to create innovative menu items and entice customers with unique flavor combinations.
2. Snack Food Industry - The popularity of the Cheetos Burrito highlights a growing trend of incorporating snack foods into other culinary creations, creating new opportunities for snack food companies to collaborate with restaurants to create new products.
3. Food Packaging Industry - As fast food restaurants continue to experiment with unconventional culinary combinations, there is a need for creative and innovative packaging solutions to protect and preserve these new menu items and prevent them from becoming messy or difficult to eat.