Burger King may be best known for its burgers, but the chain recently expanded its drink lineup to include a buzz-worthy new drink: the Brownie Batter Shake.
The new Brownie Batter Shake is a rich and creamy milkshake that is designed to taste just like real brownie batter. To achieve this chocolaty flavor combination, Burger King blends the chain's signature vanilla soft serve ice cream with chocolate brownie batter. The whole thing is then topped with a generous helping of whipped cream.
If you're looking for something to pair with the new Brownie Batter Shake, Burger King is also in the midst of bringing back its fan-favorite Cheesy Tots. This savory snack consists of warm, diced potato bites surrounded by melted cheese and wrapped in a coating of crispy fried bread crumbs.
Brownie Batter-Infused Shakes
Burger King's New Brownie Batter Shake is Rich and Creamy
Trend Themes
1. Brownie Batter-infused Treats - Opportunity to expand the trend of incorporating brownie batter into desserts and other sweet treats beyond shakes.
2. Innovative Drink Flavors - Opportunity to innovate in the beverage industry by introducing new and unique flavor combinations.
3. Savory-sweet Combinations - Opportunity to experiment and introduce new flavors by combining sweet and savory ingredients in snacks and meals.
Industry Implications
1. Fast Food - Fast food industry can innovate by introducing new and unique menu items to attract new customers and retain existing ones.
2. Beverage - Beverage industry can experiment with unique flavors and ingredients to capture untapped markets and gain competitive advantage.
3. Snack Food - Snack food industry can innovate by introducing interesting flavor and ingredient combinations to draw the attention of new consumers and retain existing consumers.