McDonald’s Canada is looking to become your morning meal destination with the debut of new Breakfast Wraps.
Perfect for enjoying on the way to work or school, the new Breakfast Wraps are a commuter-friendly breakfast option. In total, there are three new wraps to choose from, each of which is wrapped up in a fresh flour tortilla. The first of the new wraps is the Spicy Egg & Hash Brown Breakfast Wrap, which pairs a freshly cracked egg with cheese, lettuce, tomato, and a crispy hash brown. Next is the Chicken Breakfast Wrap, which combines a breaded chicken patty with cheese, lettuce, a crispy hash brown, and a mayo-style sauce. Finally, there's the Sausage, Bacon & Egg Breakfast Wrap, which features a freshly cracked egg, cheese, hickory-smoked bacon, sausage, a hash brown, and a mayo-style sauce.
Since the new Breakfast Wraps are not part of the brand's all-day breakfast menu, you'll have to order them before 11 a.m.
Hash Brown Breakfast Wraps
McDonald’s Canada's New Breakfast Wraps Come in Three Varieties
Trend Themes
1. Commuter-optimized Meals - Innovatively designed for consumers on-the-go, these wraps offer a balanced and convenient breakfast solution.
2. Multi-component Breakfast Items - Combining multiple breakfast favorites into one item, these wraps appeal to those seeking variety and satisfaction in a single meal.
3. Spicy Morning Alternatives - With a spicy breakfast option, McDonald’s caters to consumers looking to add an extra kick to their morning routine.
Industry Implications
1. Fast Food - The introduction of breakfast wraps highlights the industry's trend towards diverse and portable morning meal solutions.
2. Food Packaging - Packaging techniques that maintain the integrity and freshness of multi-ingredient wraps could revolutionize the breakfast market.
3. Breakfast Products - Ready-to-eat breakfast items that incorporate popular ingredients in new formats are reshaping consumer expectations for early meals.