The virtual forest is a new concept for bathrooms. The glass wall as a shower curtain invokes the feeling of being in forested environment for that exhilarating moment of cleansing. Designed and conceptualised by Huat LIM of ZLG Design
Implications - For the modern consumer who lives in a dense urban environment, a taste of the wilderness in their daily life would definitely be appealing. There are some consumers who long for reminders of the natural world in their daily lives, and that is the impetus behind the appeal of products like this. The value of escapism is not to be underestimated when designing new and innovative products for modern consumers.
Virtual Forest
New Bathroom Concept
Trend Themes
1. Virtual Forest Bathrooms - Designing bathroom spaces with elements of nature and creating a virtual forest environment for consumers can be a disruptive innovation opportunity in the home interior industry.
2. Escapism Products - Developing products that help modern consumers escape from their dense urban lifestyle by bringing elements from the natural world into their daily lives presents disruptive innovation opportunities in the consumer goods industry.
3. Environmental Design Concepts - Creating products that use environmental design concepts and bring nature inside presents disruptive innovation opportunities in interior design and architecture industries.
Industry Implications
1. Home Interior - The home interior industry can utilize environmental design concepts to create bathroom spaces with elements of nature, showcasing a virtual forest environment for consumers.
2. Consumer Goods - The consumer goods industry can develop products that bring the natural world into the dense urban lifestyle of modern consumers, tapping into the value of escapism.
3. Interior Design and Architecture - The interior design and architecture industries can create innovative design concepts that bring nature inside, using environmental design concepts to promote escapism and wellness.