Podcasts are the latest social phenomena that retailers are leveraging, and a perfect example of this integration is New Amsterdam Vodka's branded podcast, which was created in collaboration with Spotify.
This use of this new entertainment medium started after the vodka brand created its Pour Out Your Soul campaign. In light of its success, this new podcast will invite listeners to learn about all-things vodka. The podcast will star Jasmine Solano, the brand's ambassador. Each episode the host will sit down with different hip-hop artists to chat about music while enjoying vodka drinks. Each episode ends with the pair discussing a new vodka-based recipe.
In an official statement the brand claimed that "just as we do with music, we see podcasts as another avenue to connect our advertising partners with audiences and, through our deep understanding of our users, help brands show up in the right way."
Vodka-Branded Music Podcasts
New Amsterdam Vodka's Branded Podcast Talks about Hip-Hop
Trend Themes
1. Branded Podcasts - Opportunity for brands to create their own podcasts as a form of content marketing and audience engagement.
2. Integration of Entertainment Mediums - Using podcasts as a platform to integrate with other forms of entertainment, such as music, to reach a wider audience.
3. Collaborative Advertising - Brands partnering with popular platforms like Spotify to create branded content that aligns with their target audience's interests.
Industry Implications
1. Alcohol Industry - Alcohol brands can explore the use of branded podcasts to create engaging content and connect with their customers on a deeper level.
2. Music Industry - Artists and music labels can collaborate with brands to create podcasts that combine music and conversation, providing a new way to promote their music and connect with fans.
3. Podcast Advertising Industry - The rise of branded podcasts opens up new advertising opportunities within the podcast industry, where brands can reach targeted audiences through podcast sponsorships and partnerships.