As part of an ongoing effort, Subway's 'Never Miss A Lunch' campaign, which is in collaboration with Food Banks Canada, aims to address concerns surrounding food insecurity and scarcity for children in vulnerable households.
Never Miss A Lunch encourages community engagement. Consumers of the QSR chain can purchase a limited-edition confetti cookie that boasts the brand's colors of white and green and demonstrates its commitment to the campaign's cause. A dollar per every cookie sold is set aside to support the program's initiatives, with the hopes of distributing 200,000 food packs to children in 215 communities across Canada.
The food packs will include nutritional meals for a balanced diet, ensuring children have access to vital ingredients and fresh produce for a brighter and better future.