This Net-a-Porter x Gucci eyewear collection consists of frames that embody an air of opulence. Featuring four bold eyewear styles, the accessory range is made up of statement-making shades that are not intended for subtle fashion fans.
While the collection's boxy and oversized pair of pale pink and jewel-encrusted shades will appeal to vintage fashion fans, its black, gold and pearl frames also make a loud statement in a more subtle way.
Borrowing from retro design inspirations, the exclusive Net-a-Porter x Gucci eyewear collection embraces maximalism and rejects the understated style aesthetic of past seasons. Making waves for its recent offering of patterned and hand-embroidered streetwear, luxury brand Gucci follows this with a co-branded accessory range with e-commerce giant Net-a-Porter. Together the labels create a collection that is both playful and individualistic in its overall approach.
Opulent Co-Branded Eyewear
The Net-a-Porter x Gucci Accessory Range Boasts Bejeweled Styles
Trend Themes
1. Opulent Eyewear - Disruptive innovation opportunity: Develop high-end eyewear designs that combine retro inspirations with bold and statement-making elements.
2. Maximalist Fashion - Disruptive innovation opportunity: Create fashion collections that embrace maximalism, rejecting the understated style aesthetic of past seasons.
3. Co-branded Collaborations - Disruptive innovation opportunity: Explore partnerships between luxury brands and e-commerce platforms to create unique and exclusive accessory ranges.
Industry Implications
1. Luxury Fashion - Disruptive innovation opportunity: Introduce new eyewear collections that offer opulent and bold styles to cater to fashion-forward consumers.
2. E-commerce - Disruptive innovation opportunity: Enhance the selection of high-end, co-branded fashion accessories on e-commerce platforms to provide customers with exclusive and unique options.
3. Eyewear - Disruptive innovation opportunity: Develop innovative designs and materials for eyewear frames that push the boundaries of traditional styles and attract a bold and individualistic customer base.