Ahead of the FCC's net neutrality vote, Reddit co-founder Alexis Ohanian placed posters in protest at Washington DC bus stops. The internet-saving red posters play on a 'traffic advisory' theme. The PSAs are the result of a successful crowdsourcing campaign.
Instead of one giant poster near the FCC offices, many were placed in nearby bus shelters, making use of empty advertising space. The activist ads encourage people to call the FCC to complain about 'gridlock' and 'fees,' which expands on the original, simpler idea of 'don't mess around with the internet.'
FCC Chairman Tom Wheeler won't announce the outcome of the net neutrality vote for two more days, but the issue has been extensively argued for a month already. Wheeler even adjusted one of the provisions after corporate and public protest.
Internet Saving Posters
Protesting PCAs are Placed in Bus Shelters Prior to a Net Neutrality Vote
Trend Themes
1. Crowdsourcing Campaigns - Using crowdsourcing campaigns to drive activist initiatives and protests.
2. Advertising Innovation - Exploring new avenues for advertising by utilizing empty spaces and unconventional mediums.
3. Net Neutrality Activism - Growing public interest and participation in advocating for net neutrality.
Industry Implications
1. Advertising and Marketing - Opportunity for advertising agencies to create innovative campaigns and utilize unconventional advertising spaces.
2. Technology - Opportunity for technology companies to develop tools and platforms for crowdsourcing and amplifying public activism.
3. Telecommunications and Internet - Opportunity for telecom and internet service providers to engage with customers and address concerns regarding net neutrality.