The Nestlé Vital Pursuit range is a new food lineup targeted towards weight management and consumers who are using GLP-1 weight loss medications. The product range includes foods that are high in protein, rich in fiber and also aligned portion-wise with what a person who is taking the weight loss medication is likely to require. The product range comes as the brand's first lineup of foods tailored for the needs of consumers who are on GLP-1 medications and is expected to work well given the millions of Americans who are presently on them.
CEO of Nestlé North America Steve Presley spoke on the Nestlé Vital Pursuit range saying, "At Nestlé, we want to be there for every moment in our consumers’ lives – today and in the future. As the use of medications to support weight loss continues to rise, we see an opportunity to serve those consumers. Vital Pursuit provides accessible, great-tasting food options that support the needs of consumers in this emerging category. We’re leveraging our deep understanding of consumers and nutritional science to stay ahead of the trends that are shaping consumer behaviours, and innovating across our portfolio to deliver products people will love."