Budweiser recently launched a limited-edition Nelly Tall Boy Cans, a tribute to the artist with elements that commemorate the 20th anniversary of the release of his debut album, Country Grammar.
The artist's St. Louis pride is depicted on the new can, with the lyrics "St. Louis where we from. You ain't never heard a weak one. You can find me in St. Louis" in place of the traditional Budweiser creed. Nelly’s record label ‘The Derrty Entertainment’ also makes an appearance on the can alongside the St. Louis Cardinals logo.
The new Budweiser Nelly Tall Boy Cans are available to purchase in Nelly’s hometown of St. Louis at convenient and grocery stores in the St. Louis area.
Singer-Branded Beer Cans
Budweiser Launched a Limited-Edition Nelly Tall Boy Cans
Trend Themes
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3. Artist Merchandise Partnerships - Opportunity for artists to collaborate with brands to create unique merchandise and engage with their fan base.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity for beverage companies to partner with celebrities and musicians to create exclusive branded products.
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