Agency 'D/Araújo Comunicação' created these shocking neglected child ad posters for the Brazil-based social organization 'Fórum Catarinense.' The creative agency designed the poster in two styles; one focuses on a female child and one focuses on a male child.
The first poster shows a young boy standing behind his parents while they have their backs towards his face. Without looking at their child, the parents are aimlessly handing him a gun. The female poster follows a similar format, but the girl's parents are handing her a full bottle of alcohol.
These heart-wrenching posters show the possible outcomes of a neglected child. The ultimate goal for Fórum Catarinense is to warn parents about the dangers of child negligence and encourage a more interactive and involved relationship. The ads are direct and promote the important role that parents play in a young child's life.
Neglected Child Outcome PSAs
This Horrifying Ads Reveal the How Negligent Parent Affect Children
Trend Themes
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Industry Implications
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