In an effort to make shopping more accessible for parents of special needs children, Target is rolling out a line of needs-friendly shopping carts. For parents or caregivers who attend to those with special needs, basic tasks such as shopping can be extremely difficult. This unique cart helps to overcome some of those challenges by making it easier for consumers to shop with special needs children.
The needs-friendly shopping carts are called Caroline’s Carts and they are designed to transport children with special needs through a store easily and comfortably. The carts consist of the traditional red baskets found at Target, with a harness-equipped seat in the front. This seat is designed so that parents or caregivers can easily transfer a wheelchair bound child to the cart. As a result, parents can navigate around the store without dealing with the impossible task of maneuvering both a wheelchair and shopping cart at the same time.
The new carts not only help families of children with disabilities, but they also represent a major step forward in making stores more accessible.
Needs-Friendly Shopping Carts
This Shopping Cart is Designed for Special Needs Children
Trend Themes
1. Needs-friendly Shopping Carts - Target's Caroline's Carts help parents of special needs children by making shopping more accessible.
2. Special Needs Accessibility - Increasing accessibility in stores through unique shopping carts for special needs children.
3. Caregiver Support - Providing support to parents and caregivers of special needs children through specialized shopping carts.
Industry Implications
1. Retail - The retail industry can benefit from offering needs-friendly shopping carts to attract and support a wider customer base.
2. Healthcare - The healthcare industry can work with retailers to ensure the availability and usage of needs-friendly shopping carts for families with special needs children.
3. Product Design - The product design industry can collaborate with retailers to create innovative solutions for making everyday tasks more accessible and inclusive for special needs individuals.