Nebula9, the "artisanal vodka that is uniquely four times distilled and infused with organic drinking vinegar," recently announced a new strategic distribution partnership with Republic National Distributing Company/Young’s Market Company. The new collaboration starts in January 2021 with initial placement for Nebula9 in 276 liquor stores across Oregon as well as establishing on-premise relationships on behalf of the brand with the Pacific Northwest region.
"We’re thrilled to align with RNDC/YMCO’s network and infrastructure of partners to enhance our footprint in the Oregon market," said Keith Davis, CEO and Founder of Nebula9. "Craft, flavored vodkas are trending amongst consumers, and now with our expanded distribution, we’re excited to bring our artisanal portfolio to the forefront with great taste and wellness benefits unlike anything in the category."
Nebula9 is a premium alcohol designed for health-conscious consumers. The gluten-free vodka boasts a smoother taste than grain-based vodkas and also helps with digestion and increasing the speed at which the liver metabolizes the alcohol. The vodka is available in six all-natural variants including Kook Grape, Pineapple Passion, Mystic Mango, Pomegranate Blueberry, Strawberry Lemon, and Lemon Ginger.
Health-Conscious Digestion-Assisting Vodka
Artisnal Vodka Brand Nebula9 Expands Distribution
Trend Themes
1. Craft Flavored Vodkas - Disruptive innovation opportunity: Develop unique and innovative flavor profiles for craft vodkas to cater to health-conscious consumers.
2. Health-conscious Alcohol - Disruptive innovation opportunity: Create health-conscious alcoholic beverages that offer wellness benefits and cater to specific dietary needs.
3. Digestion-assisting Alcohols - Disruptive innovation opportunity: Develop alcoholic beverages that incorporate ingredients promoting digestion and overall wellness.
Industry Implications
1. Craft Beverage Industry - Disruptive innovation opportunity: Introduce craft beverages that focus on unique flavors and health-conscious ingredients.
2. Alcohol Industry - Disruptive innovation opportunity: Explore the development of healthier alcohol products that offer wellness benefits and cater to specific dietary preferences.
3. Wellness and Digestive Health Industry - Disruptive innovation opportunity: Merge the wellness and digestive health sectors by creating products that combine alcohol consumption with digestive benefits.