Naturya is a superfood-focused brand that decided to create a new visual identity with the help of the creative agency FutureBrand.
The brand offers a series of condiments in the form of sweet jams, along with snack bars – all of which are infused with various superfoods. The new packaging for Naturya's products include vivid colors, subtle images of the fruit and foods the products contain, and modern font. The products the brand offers include jams in Maca Apricot, Acai Blueberry, Baobab Raspberry, and Goji Raspberry flavors, and snack bars that include an organic Cacao Superbar, an organic Berry Superbar, and an organic Seed Superbar.
Products in the Naturya collection are high quality, ethically sourced and have reasonable price points.
Superfood Condiment Collections
Naturya Offers Superfood-Infused Jams and
Trend Themes
1. Superfood Condiments - Brands can capitalize on the healthy eating trend by incorporating superfoods into condiments.
2. Vibrant Packaging - Creative agencies can help brands stand out in the market by designing visually appealing and modern packaging.
3. Functional Snacks - Brands can cater to health-conscious consumers by offering snacks that not only taste good but also provide nutritional benefits.
Industry Implications
1. Food Manufacturing - Food manufacturing companies can explore the use of superfoods in creating new and innovative products.
2. Design Agencies - Design agencies can partner with food brands to create visually appealing and modern packaging that helps them stand out in the market.
3. Health & Wellness - Health and wellness companies can expand their product offerings by incorporating functional snacks infused with superfoods.