The Nature’s Menu pet food has been reformulated and rebranded to give it a decidedly premium profile, while still paying attention to value. The dog and cat foods are crafted with a natural blend of ingredients like beef, lamb or cage-free, farm-raised chicken as the first ingredient, and are also made with wholesome grains and vegetables. Each of the pet food products are also free from wheat, soy, corn, artificial flavors, preservatives, colors and animal byproducts.
SVP of Private Brands and Global Sourcing at Dollar General Jackie Li spoke on the Nature’s Menu pet food line saying,
"Nature’s Menu is made by a family-owned and -operated company in the U.S.A and, like other DG private brands, is backed by our 100% satisfaction guarantee. We are pleased to bring this exceptional premium brand of pet food to market."
Low-Cost Premium Pet Foods
Nature’s Menu Pet Food is Exclusively Available at Dollar General
Trend Themes
1. Low-cost Premium Pet Foods - The trend of producing affordable but high-quality pet foods presents an opportunity for businesses to tap into the growing pet industry with a value-driven approach.
2. Natural, Wholesome Pet Foods - Health-conscious consumers looking for more natural and wholesome pet food options is a trend that presents an opportunity for businesses to cater to this audience with new product offerings.
3. Private Label Pet Foods - The trend of private label pet foods presents an opportunity for retailers to offer unique and exclusive products to consumers, while building brand loyalty and increasing profit margins.
Industry Implications
1. Pet Food Manufacturing - Pet food manufacturers can benefit from the trend of producing affordable but high-quality pet foods by offering new product lines that cater to this growing market and attract value-driven consumers.
2. Retail - Retailers can leverage the trend of private label pet foods by offering unique and exclusive products to consumers, while building brand loyalty and increasing profit margins.
3. Agriculture - The trend of natural, wholesome pet foods presents an opportunity for agriculture businesses to supply the ingredients needed for these products, tapping into the growing pet food market with ethically-sourced and sustainable offerings.