While there are plenty of granola products that are mixed with peanuts and almonds, the all-new Nature Valley Nut Butter Granolas offer a novel way to enjoy a creamier version of these popular nuts.
The Nature Valley Nut Butter Granolas are being introduced to consumers in Peanut Butter and Almond Butter flavors, promising to deliver the crunch of a granola with the creaminess of a nut butter. Alongside whole grain oats, some of the ingredients that are included are rice flour, molasses, honey and rice fiber, plus natural flavors and Vitamin E to help preserve the freshness of the product.
Just like classic granola mixes, these new hybrid varieties from Nature Valley can be enjoyed with milk or yogurt, or alternatively, eaten on their own straight out of the bag.
Nut Butter Granolas
The Nature Valley Nut Butter Granolas Make for a Creamy, Crunchy Snack
Trend Themes
1. Creamy Nut Butter - Disruptive innovation opportunity: Develop new nut butter products that combine creaminess and crunchiness for a unique snacking experience.
2. Hybrid Granola - Disruptive innovation opportunity: Create granola products that blend the traditional crunchiness with unexpected flavors and textures to attract a wider consumer base.
3. Functional Ingredients - Disruptive innovation opportunity: Incorporate functional ingredients like natural flavors and Vitamin E into granola products to offer additional health benefits and novelty.
Industry Implications
1. Snack Food - Disruptive innovation opportunity: Explore the creation of innovative and healthier granola snacks that cater to the growing demand for convenient and nutritious on-the-go options.
2. Nut Butter - Disruptive innovation opportunity: Develop new nut butter products that go beyond traditional spreads, offering unique flavors, textures, and nutritional profiles to cater to diverse consumer preferences.
3. Breakfast Cereal - Disruptive innovation opportunity: Reinvent traditional breakfast cereals by combining granola clusters with creamy nut butter for a more indulgent and satisfying morning meal option.