Natural Light is preparing for the warm weather ahead with the release of Naturdays Pineapple Lemonade, a new lager flavor that's light, refreshing, and perfect for poolside enjoyment.
The Pineapple Lemonade flavor is the beer brand's second release, following up its Strawberry Lemonade beer that was launched back in 2019. The new flavored lager is available in both 12 oz and 16 oz cans, which can be purchased in 30, 24, 12, and six packs.
Though Natural Light knows that its Pineapple Lemonade beer is the perfect spring break accompaniment, the company understands that celebrations will look a little different this year. This is why it's giving college students and recent grads who are 21 and up the chance to win a socially distanced spring break trip with some of their closest friends. Fans can enter to win by tagging five friends on social media along with the #Naturdays and #Sweepstakes hashtags.
Refreshing Pineapple Lemonade Lagers
Natural Light Has Introduced Naturdays Pineapple Lemonade
Trend Themes
1. Flavored Lagers - The trend towards flavored lagers presents an opportunity for breweries to create unique and refreshing combinations.
2. Social Media Contests - Social media contests like Naturdays' spring break giveaway are a popular way to engage with fans and generate brand excitement on various platforms.
3. Tailored Beverages - The introduction of Natural Light's Pineapple Lemonade flavor indicates a trend towards craft beer brands creating tailored beverages for specific seasons and occasions.
Industry Implications
1. Brewing - The brewing industry can innovate by experimenting with unique flavors to create refreshing new products.
2. Marketing - The marketing industry can create engaging social media campaigns for companies like Naturdays that offer exciting contests and giveaways.
3. Hospitality - The hospitality industry can capitalize on the trend towards tailored beverages by offering seasonal craft beer options that cater to specific events and activities.