The Phormidium natural remedy range is inspired by DIY beauty solutions and boasts virus-inspired signage. In addition to its organic ingredients, the range also features quaint bottles that resemble something found inside of a vintage apothecary.
Though still a concept, French designer Julien Santran's natural remedy collection is inspiring to natural cosmetics and skincare brands who seek to send an artisanal message to their target demographic. This particular project embraces handmade elements, featuring paper labels, illustrated virus graphics and miniature health brochures.
These labels feature ingredient information and medical instructions that show users how to treat ailments naturally rather than with traditional medicines. Julien Santran's concept references a maker culture aesthetic and illustrates consumers' desire for organic health products that promote natural rather than chemical treatments.
Natural Remedy Branding
Phormidium's Natural Medicine Range Features Virus-Themed Signage
Trend Themes
1. DIY Beauty Solutions - Opportunity for natural cosmetics and skincare brands to embrace handmade elements and artisanal messaging.
2. Organic Health Products - Consumer desire for natural health products that promote organic and chemical-free treatments.
3. Maker Culture Aesthetic - Advancement in the use of design elements like paper labels and miniature brochures that reflect a maker culture aesthetic.
Industry Implications
1. Natural Cosmetics and Skincare - Potential for brands to create natural remedy collections that incorporate DIY beauty solutions and organic ingredients.
2. Health and Wellness - Opportunity for the health and wellness industry to develop organic health products that offer natural alternatives to traditional medicines.
3. Design and Packaging - Advancement in design elements like virus-themed signage and vintage apothecary-inspired bottles that can be utilized by the design and packaging industry.