Barkworthies newly launched a line of hickory-smoked natural dog chews and treats with Southern-inspired BBQ flavor and a scent that reminds of ribs coming off the grill. Andrea Blades, chief marketing officer at Barkworthies, says, "Single-ingredient natural chews such as Bully Sticks or Pig Ears often come with one top complaint — the odor. While dogs love stinky chews, dog parents simply don’t." Now, instead of reaching for unhealthy options solely for the sake of avoiding unpleasant smells, pet parents can opt for a different kind of treat for their pets.
This new line of BBQ-inspired chews and treats for dogs includes eight different products like Smoked Rib Bones, Smoked Beef Burgers, Smoked Yak Cheese, and Smoked Chicken Breast Fillet. The Smoked Trachea is a special treat since it takes the form of a lighter, hollow chew that can be filled with peanut butter.
BBQ-Inspired Dog Treats
Barkworthies' New Natural Dog Chews and Treats are Hickory-Smoked
Trend Themes
1. Bbq-inspired Pet Products - Opportunity for companies to offer unique BBQ-inspired pet products, such as snacks, food, or other accessories.
2. Natural and Single-ingredient Pet Products - There is a growing demand for all-natural and single-ingredient pet products, especially treats and chews.
3. Scentless Pet Products - Pet parents are looking for odor-free alternatives to traditional pet products, which presents an opportunity for companies to create scentless alternatives.
Industry Implications
1. Pet Food and Treats - Companies in the pet food and treat industry can benefit from introducing BBQ-inspired pet products, as well as all-natural and single-ingredient options.
2. Pet Accessories - There is an opportunity for companies in the pet accessory industry to create scentless alternatives to traditional products that emit unpleasant odors.
3. BBQ Products - Companies in the BBQ industry can expand their product offerings to include pet products inspired by the flavors of BBQ, such as chews and snacks.