Natural Light—or as most people know it, 'Natty Light'—just placed an open call for summer interns who are 'Natty-qualified.' For any college kid who just spent the past couple years throwing back a Natty Light or two every weekend, the position could be a dream job.
Last week, Natty Light posted a recruitment video announcing a two-month-long summer internship program running from June to August. The company is looking for interns who are 21 and over who aren't content with a traditional 9 to 5 As the brand notes in the video, good grades are great, "but on top of that we want an ambitious, scrappy trailblazer. We’re running Natty Light, not your uncle’s accounting firm." More specifically, the interns will carry out product research duties and serve as a brand ambassador at events. And yes, drinking is part of the internship.
Beer Brand Internship Programs
Natty Light Just Placed an Open Call for Summer Interns
Trend Themes
1. Alcohol Brand Internship Programs - Alcohol brands can start offering internship programs that go beyond traditional job descriptions to attract an ambitious and scrappy pool of young talent.
2. Experiential Marketing Strategies - Alcohol companies can incorporate drinking experiences and events into their marketing strategies as a way of targeting college-age demographics and building brand loyalty.
3. Promoting Work-life Balance - Alcohol companies can emphasize the importance of work-life balance by offering flexible work hours or unconventional job perks as a way of attracting young talent who value non-traditional work arrangements.
Industry Implications
1. Alcohol Industry - Alcohol companies can leverage internship programs to attract a new wave of young, innovative thinkers and build brand loyalty among a demographic that is known for its love of drinking.
2. Marketing Industry - Marketing companies can analyze the success of experiential marketing strategies employed by alcohol companies to develop similar tactics for clients in other industries.
3. Human Resources Industry - Human resources professionals can explore new ways of attracting and retaining young talent by learning from unconventional job perks and flexible work arrangements offered by alcohol companies.