The Native Candy Shop collection is a new range of sweetly scented personal care products perfect for those who have a penchant for sugary treats. The new product range includes four delicious scents including Gummy Bear, Sour Berry Ropes, Sweet Cinnamon Heart and Strawberry & Vanilla, which will will come in deodorant, sensitive deodorant, plastic-free deodorant, body wash, shampoo and conditioner. The scents come as part of an expansion of the brand's existing products, but with a distinctly carefree format for consumers to enjoy.
The Native Candy Shop collection is available for purchase online and is perfect for enhancing one's everyday grooming routine with a touch of sweetness. The products are branded with the imagery of their respective candy inspiration to make them easily identifiable.
Candy-Scented Personal Care Products
The Native Candy Shop Collection is Sugary Sweet
Trend Themes
1. Scented Personal Care Products - Scented personal care products with unconventional fragrances like candy are becoming a new trend in the market offering a potential opportunity for companies to create various fragrance experiences.
2. Expansion of Product Lines - Introducing new product lines by expanding an existing product range with innovative offers in scent, ingredients, and functionality like Native Candy Shop Collection is an excellent way for companies to fulfill the emerging customer wants.
3. Sensory Marketing - Using sensory marketing techniques, specifically the sense of smell, to create an emotional connection with the consumers is emerging as a new trend and represents an excellent opportunity for companies in the personal care products industry to differentiate their offerings.
Industry Implications
1. Personal Care Products - The trend toward unique sensory experiences in personal care products like candy-scented deodorants, body washes, and shampoos present a significant opportunity for the personal care industry to create differentiated products and ascend consumer interest.
2. Food and Confectionery - With the new trend towards candy-scented personal care products that evoke a sensory connection to food and confectionery, the food industry can leverage inexpensive branding opportunities and cross-promotion for their confectionery products while capitalizing on aliments associated with the new products.
3. Digital Marketing - Digital marketing can be leveraged to promote the new scented personal care product trends, especially focused on social media platforms, reaching targeted audiences interested in such products that offer a unique sensory experience.