Nando's PERi-PERi, a popular South African restaurant chain, paid homage to Mandela Day—which fell on July 18th—by giving back to the community. In line with the values and legacy of Nelson Mandela, the revered anti-apartheid activist and leader, the restaurant offered customers a chance to enjoy a free flame-grilled PERi-PERi chicken meal in exchange for donating back-to-school supplies for underprivileged youth. The initiative took place between 4 PM and 7 PM in all Nando's PERi-PERi locations in Canada.
Beyond the complimentary meals, Nando's employees, referred to as Nandocas, will devote 67 minutes of volunteer service to local schools as a tribute to Mandela's 67-year-long struggle for social justice. Moreover, Nando's PERi-PERi extended its support by providing free meals to teachers at partnering schools.
Leader-Commemorating Restaurant Promotions
Nando's PERi-PERi Commemorated Mandela Day This Year
Trend Themes
1. Community-focused Initiatives - By offering free meals in exchange for donations, Nando's PERi-PERi demonstrates the trend of community-focused initiatives.
2. Corporate Social Responsibility - Nando's PERi-PERi shows a commitment to corporate social responsibility by giving back to the community in honor of Mandela Day.
3. Partnerships with Education - Nando's PERi-PERi collaborates with local schools by providing free meals to teachers, showcasing the trend of partnerships with education.
Industry Implications
1. Restaurant & Hospitality - The restaurant industry can explore community-focused initiatives like Nando's PERi-PERi to engage with customers and give back to the community.
2. Education & Nonprofits - Education organizations and nonprofits can partner with restaurants like Nando's PERi-PERi to receive support and resources for underprivileged students.
3. Corporate Social Responsibility - Businesses across industries can embrace corporate social responsibility by implementing initiatives that give back to the community in meaningful ways.